BayTub Softubs is one of 50+ Softub Spa dealers in Canada, selling spas, accessories & chemicals. The project involved re-building their Shopify site; plus SEO to improve Google ranking
Challenges
BayTub Softubs had a Shopify site since 2020 that had been successfully selling spa accessories and chemicals, but had never received an online order for a Softub Spa (the main source of revenue). Analysis of the current site identified several issues:
- With Softubs priced from $6,000 to $9,000 it was unlikely anyone would pay the full amount online
- The current site didn't have enough supporting information to give customers confidence and feel comfortable buying online
- It was hard to understand extra charges involved with a purchase. The manufacturer charged a "freight fee" (to ship to the dealers) in addition to the delivery fee. Customers needed certain chemicals and accessories before they could use their Softub. The lack of clarity about total cost might put people off
Project Features
The site was redesigned with particular attention to Softub collection and product pages, including:
- Highlighting key features such as quick delivery, portability, and no need for an electrician
- Adding more supporting content to product pages covering what was or wasn't included, product specs, financing options, running costs and warranty
- A detailed breakdown of delivery costs, and explaining the manufacturer freight fee so people understood why it was added
- Customising product pages to show the full price but only requiring customers to pay a $1,000 deposit to order; and customising the cart page to show the balance that would be due
- Creating discounted "bundles" of chemicals and essential accessories to add to Softub purchases
- Adding content to explain the benefits of hydrotherapy and the benefits of Softubs versus traditional spas
- Adding manufacturer's promotional videos
- Optimising page titles, descriptions, headings and content to improve Google rankings
- Making the site more attractive overall
The End Result
See the site at baytub.com. A few weeks after going live Baytub received their first online Softub orders worth over $25,000.
