Website Optimisation

My methodology for increasing conversion rates includes...

First Impressions:
Improving the attractiveness of the site and the feeling of trust that visitors have in your brand. Good design is important here but so is as attention to detail. A broken link or even a block of text that isn't aligned properly can erode trust in your brand. People draw conclusions about the quality of your products and service based on the quality of your website.

Product Visibility:
Making sure visitors see products that interest them as soon as they "walk in" to your online store (just like with a physical store), ensuring it's easy to find products customers want, as well as suggesting other products they may not have considered.

Decision Confidence:
Making sure there is enough product information make visitors feel confident about buying, and making sure all their potential questions are answered to remove any doubts. Just a product description isn't enough, visitors need supporting information like sizes, specs, reviews, delivery and warranty info too.

Purchase Barriers:
Removing "barriers" that could cause prospective customers to hold back, wait or do more research first. Shipping cost is a common one - if they can get free shipping from competitors sites then yours should offer it too. If someone wants to read product reviews then those should be on your site so they don't go elsewhere to search for them. If you don't use discount codes visitors shouldn't be given an option to enter one because they might think "wait, other people have discount codes - where can I find one?".

By implementing "upsell" features such as...

Upgrades:
Suggesting similar alternatives that are slightly more expensive AND making it obvious why the higher-priced option is better.

"Buy it with":
Showing relevant add-on products, allowing them to add multiple products to cart with one click, and giving them incentives to add those extra products (like a discount or free shipping over a certain amount).

After discussing it with you I will normally give you a list of the extra content that needs to be added. Some might be specific to each product (such as a longer description or technical specs), some might be common to all products of the same type, category or brand (such warranty information), and some might be common to every product on the site (such as delivery times/costs or product return policy).

As the expert on your business and product range you'll need to provide any extra content that is needed. Sometimes you can use AI tools to speed up the process and Shopify has a built-in AI tool to generate things like product descriptions; but you still need to review them for accuracy. Or you may be able to source extra content from the manufacturers whose products you sell.

I will help with editing and organising extra content and add it to product pages in a way that's easy for you to update and manage, such as storing it in product metafields (or collection metafields if it's common to all products in the collection).