Suga Mumma Bakes delivers custom cookies Australia-wide. The project included building a Shopify website with product customisation; and SEO to achieve top Google rankings.
Challenges
Tash, owner of Suga Mumma Bakes, worked in a bank and always dreamed of starting her own business to have the freedom to work from home while juggling work with her young children. But breaking into a competitive market as a new entrant isn't easy.
The challenge was to build a website that looked better than the sites of established players with larger budgets; and also use SEO to drive lots of people to it without spending money on ads.
Project Features
- Building a brand-new website in Shopify, designed to look as yummy as possible
- Complex cookie customisation options allowing customers to choose their cookie shape, colours, message, fonts and decorations
- Integrating AfterPay for payment by installments
- Setup real-time calculated shipping rates based on delivery location
- Carefully crafted page titles, descriptions, headings and body content to maximise SEO scores
- Creating additional social profiles, a YouTube channel, and directory listings to further improve Google rankings
The End Result
See the website for yourself at sugamummabakes.com.au (and why not treat yourself or a friend while you're there!)
